Brand Logos and Art
In addition to everything else, it’s essential to have both a profile picture and channel art on your YouTube channel that accurately represents your company and reflects your brand message.
And if your business has accounts on other social media platforms, then your business profile picture and channel art should be the same. Again, it’s all about consistency!
Your profile picture and channel art are the very first things that people will see when they visit your channel. Whether you’re a one-person business or a company with thousands of employees, it’s essential for brand recognition.
Your profile picture, for individual businesses, can be a professional picture of yourself, a mascot, or other images that work with your brand. Click on the photo within your channel to upload and edit.
Your channel art, however, should be a bit more brand-specific.
You may want to consider hiring a graphic designer to create your logo or channel art. Or if your brand already has a logo, merely up-load and crop accordingly.
Keep in mind what colors your brand uses the most, as well. Then try and incorporate these colors into your videos as often as possible. For example, if your company’s logo is cobalt blue, then have videos with a splash of this color in it, or use other graphic elements like a video bar or subscribe button that includes that theme.
When visitors go to your channel and see your cobalt blue logo above thumbnails with matching thumbnails, they’ll start to associate that color with your brand. If you’ve spent some time ana-lyzing successful YouTube channels, chances are you’ve noticed how common it is for all thumbnails to look similar in terms of color or font styles used.
This helps to build a strong visual identity that allows your account to look polished and professional, but also helps to establish a theme.
Sign Up for G-Suite
Google owns YouTube, and so your channel will automatically be linked with a Gmail account. Even if you already have one, it’s a good idea to create a separate account just for your business.
Look into investing in G Suite to have professional email addresses created. So rather than @gmail.com, your email will say @yourcompanyname.com. It’s a small step, but it helps promote a professional atmosphere for your channel and company overall.
Keep in mind that the name you choose for your new Google account should be the name of your brand.
The next few steps are self-explanatory until you get to where it asks you to set up a YouTube brand account. This will allow you to designate editing positions.
Just head on over to YouTube, click on your profile icon in the upper right-hand corner, and scroll down to “My Channel.” Click on it, but avoid clicking on “Create Channel.”
This is where you want to click “Use a business or other name,” down at the bottom. At this point, you should be prompted to enter your Brand Account name.
Your Brand Account name can always be changed in the future, should you decide to do so. At this point, you have successfully set up the foundation for your company channel.
I hope that this particular report has given you the direction you need to start building your very own YouTube channel.
Start by researching your market, spend some time watching videos from successful channels in your niche, and then develop a content plan and schedule that you can stick to.
Once you get the hang of it, make it a point to regularly upload quality content based on the schedule you’ve chosen. Try not to change this! Your subscribers will rely on it and begin to log on, expecting new content on those days.
Give viewers a reason to subscribe to your channel and keep coming back, and don’t forget to ask for it directly! A call to action within each video, as well as channel description, is essential. Still, you should always encourage them also to turn on notifications so that they’re alerted whenever you upload fresh content.
Notifications cut through the noise and help your channel gain traction with repeat visits from subscribers.
And remember to upload in different video formats to keep it interesting, and keep the viewer’s attention.
We wish you the best of luck in creating a quality channel and hope you’ve enjoyed this special report!