Commit To a Schedule
It’s worth saying again: consistency is vital when it comes to creating a successful YouTube channel.
This means that you’ll want to create a content plan that involves uploading content on specific days of the week.
You’ll also want to make sure it’s a schedule you can stick to since your subscribers will begin to rely on content updates on those days.
For example: Choose to publish weekly or daily intervals such as every Monday, or Monday, Wednesday, and Friday.
When you are first getting the hang of YouTube, but want to put out as much quality content as possible, see what you can realistically commit to per week.
In the beginning, you’ll want to quickly build a backlist of videos so that you’re able to keep people engaged when they arrive on your channel.
For example, you may find that you can only publish once or twice a week.
Decide on the days that you can guarantee videos to be uploaded, and then put that information in the About section of your YouTube channel. This will tell viewers when they can expect to see a new video from you.
If you have other social media accounts, it’s a good idea to mention which weekdays viewers can head on over to your channel for new content.
There’s also a strategy for what time of day to publish.
Research shows that most people watch videos in the evenings and on weekends. But that doesn’t mean you should upload during those times or expect a lot of views.
You want to give Google enough time to index your videos, meaning they’re more likely to show up in search results.
During the week, it’s suggested that you upload between 12 pm-4 pm.
This gives your video enough time to be indexed for the viewers who will be sitting down that evening to watch. On Saturday and Sunday, they suggest publishing between 9 am-11 am.